Field Marketing Mgr

Company Description

At ServiceNow, our technology enables global operations, while our team drives innovation. We are quick because the world doesn't wait, and we push boundaries for our clients and communities. By joining our team, you become part of a group of forward-thinkers with a passion for creativity. We believe that you excel when you lead a fulfilling life and share your unique skills, so we strive to support that. Together, we aspire to achieve great things and support each other in reaching our goals. The future is bright, and it begins with you.

With over 7,700 customers, we cater to around 85% of the Fortune 500 companies. We pride ourselves on being recognized as one of the FORTUNE 100 Best Companies to Work For and World's Most Admired CompaniesTM. Job Description

The Field Marketing Manager – Solutions, will oversee the development and execution of the solution marketing strategy in the EMEA Central (DACH + CEE) region. This involves creating tailored campaigns and... defining the marketing mix to enhance demand, conversion, and achieve pipeline targets. Working closely with the regional sales and business units, as well as the EMEA teams, this role will be responsible for performance analysis and reporting to drive future strategies. This is an exciting opportunity to play a key role in a dynamic, rapidly expanding business.

This role offers flexibility, requiring presence in the office in Frankfurt or Munich two days a week.

What you will do in this role:

• Define solution marketing strategy aligned with sales to create and implement a targeted marketing plan for lead and pipeline generation.
• Collaborate with regional sales teams and central EMEA teams (PR, Exec Engagement, Digital, and Events) to deliver top-notch demand generation campaigns and activities.
• Provide end-to-end logistical support for campaigns including contract negotiation, vendor management, campaign creation, lead management, and analytics.
• Manage event activities from pre to post event, focusing on lead generation touchpoints.
• Coordinate with Account Development Reps to oversee lead follow-up, qualification, and conversion.
• Analyze and report on marketing campaign effectiveness and ROI.
• Work with the sales team and customer advocacy to expand the database of public customer references in the territory.
• Evaluate marketing opportunities with third-party vendors, partners, and agencies.
• Test and introduce new marketing tactics to boost pipeline growth and efficiency.
• Oversee a marketing budget and monitor spending.

Qualifications

To excel in this role, you should have:

• Bachelor's or Master's degree in Business with a focus on Marketing, or equivalent experience.
• Several years of field marketing experience in a B2B technology company.
• Excellent communication skills in German and English.
• Willingness to travel within DACH/CEE (up to 20%) and occasionally to the US.
• Proficiency in BI tools, CRM, Tableau, and other digital marketing tools.
• Ability to work effectively with geographically dispersed colleagues.
• Strategic and creative mindset with a comprehensive understanding of field marketing and international business.
• Experience in regional marketing, marketing operations, and localization processes, with the capability to align plans across multiple teams.

Additional Information

ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will be considered for employment regardless of race, color, creed, religion, sex, sexual orientation, national origin, ancestry, age, disability, gender identity, expression, marital status, veteran status, or any other category protected by law.

ServiceNow promotes flexibility and trust in the evolving world of work. If you need accommodations during the application process, please reach out for assistance.

For roles involving access to technical data subject to export control regulations, ServiceNow may need to secure export licensing approval from the U.S. Government for certain individuals. Employment is subject to ServiceNow obtaining any required export licenses or approvals.

Remember: Be cautious of fraudulent job postings. Stay informed on how to spot scams and safeguard yourself. All legitimate ServiceNow job openings are listed on the ServiceNow Careers site.

Content provided under license from Fortune Media IP Limited. Fortune and Fortune Media IP Limited do not endorse ServiceNow's products or services