People Experience Activation Director

ServiceNow

ServiceNow

Addison, IL

Posted 23 hours ago


People Experience Activation Director

The People Experience Activation Director serves as the outbound product leader for Global People's portfolio of employee-facing products and experiences. This role ensures that every product designed and delivered by HR Product Teams achieves broad adoption, measurable impact, and continuous improvement.

  • Activation Strategy & Planning: Own the end-to-end activation lifecycle for assigned HR products from early readiness through sustained adoption.
  • Define clear success criteria, OKRs, and KPIs tied to experience, utilization, and business outcomes.
  • Segment audiences and tailor activation approaches for employees, managers, leaders, and People teams.

The ideal candidate has 8+ years of experience in Product Marketing, Product Operations, Employee Experience, or Change Enablement preferably in a global, technology-driven enterprise. Proven success in driving adoption and lifecycle management of HR or EX products is required. Strong ability to translate technical capabilities into compelling, human-centered stories is also necessary.

  • Data-literate and comfortable managing dashboards, analytics, and adoption metrics.
  • Exceptional stakeholder management and communication skills; proven success influencing across HR, IT, and business leadership.

This role matters because Global People is transforming how HR operates, moving from service delivery to a product-led, AI-enabled operating model. People Experience Activation is the outward-facing engine of that change: ensuring every HR product we build is understood, adopted, and loved by the people it serves.

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