Banking Industry Go-to-Market Leader – India

ServiceNow

Maharashtra, India

Posted 1 day ago

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

To accelerate our next phase of growth in India, ServiceNow has expanded its dedicated Financial Services Industry (FSI) organization. We are building a team of collaborative leaders who are passionate about transforming India’s rapidly evolving financial sector through ServiceNow’s digital workflow, data, and AI platform.

Join a team reshaping India’s Financial Services landscape—partnering with the country’s largest banks, insurance providers, NBFCs, payment companies, market infrastructures, and its most innovative fintechs. We continuously evolve, we are passionate about our product, and we live for our customers. We set high expectations, and a career at ServiceNow means continuously challenging yourself to raise the bar.

We are seeking a Banking Industry Go-to-Market Leader for India to drive our FSI GTM strategy and execution across the Indian market. This senior role assumes leadership of ServiceNow’s Banking GTM for India, while collaborating across Asia Pacific & Japan to develop regionally aligned strategies and execution frameworks.

You are an expert in India’s Banking and Financial Services ecosystem—with deep understanding across Retail Banking, SME/Commercial Banking, Corporate/Wholesale Banking, Payments, NBFCs, Digital Lending, and Financial Market Infrastructure. You understand India’s technology architecture across application, workflow, data fabric, and integration layers.

You have strong knowledge of core banking processes, digital channel ecosystems, lending platforms, risk & compliance systems, and India’s unique regulatory environment (RBI frameworks, SEBI, IRDAI, NPCI). You bring a compelling technical and architectural vision of how ServiceNow can transform India’s financial ecosystem and enable operational excellence, AI-enabled workflows, resilience, and compliance.

You will collaborate with customers, partners, and internal product and engineering stakeholders to shape solution architectures and strategic programs. You will guide pre-sales teams to deliver industry-aligned solutions, shape solution roadmaps, and accelerate the adoption of ServiceNow’s workflow, data, AI, and integration capabilities across India’s FSI landscape.

You will also build and lead a high-performing team of FSI domain specialists who will drive meaningful growth across India’s banking sector.

What you get to do in this role

Field & Partner Enablement

Enable internal pre-sales teams, SI partners, and ISV partners on Banking and broader FSI use cases relevant to India’s ecosystem.
Establish a Banking Industry Community of advocates aligned to ServiceNow’s value proposition, including operational resilience, workflow automation, AI governance, customer service modernization, risk & compliance transformation, and digital operations.

Customer Engagement

Partner with Indian banks, NBFCs, fintechs, and payment institutions to understand their transformation priorities (digital lending, core modernization, operational resilience, regulatory compliance, risk modernization, AI adoption).
Co-create value-based solutions leveraging deep process knowledge across India-specific banking workflows: onboarding, KYC/AML, lending, collections, payments, customer lifecycle management, risk, and operations.
Shape new use cases aligned to India’s regulatory and market dynamics (e.g., RBI compliance automation, data lineage & governance, AI controls, TPRM, payments resilience, digital lending operations).

Market-Facing Leadership

Represent ServiceNow India at industry forums (e.g., RBI events, NASSCOM, IBA, FICCI, fintech summits).
Build and grow executive relationships with CxOs, CIOs, COOs, CROs, and Heads of Digital/Operations/Technology at India’s top financial institutions.
Present to large customer audiences and influence industry stakeholders.

Team Building

Build and lead a team of high-performing FSI domain specialists for India.
Drive strong collaboration between sales, customers, partners, and global FSI stakeholders.
Develop repeatable GTM motions and playbooks for India.

Qualifications

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry
12+ years of relevant experience OR advanced degree with 10+ years, including at least 7 years in technical, advisory, or sales roles serving the Banking or Financial Services industry in India.
Strong knowledge of India’s Banking ecosystem across PSU, private banks, NBFCs, digital banks, payment institutions, and fintechs.
Experience building and leading high-performing GTM or domain specialist teams.
Strong experience working with ServiceNow customers, including understanding of ServiceNow architecture, workflow design, data fabric, AI integration, and platform extensibility.
Proven ability to work closely with sales teams as a senior industry expert and contribute to account strategy and deal progression.
Ability to provide thought leadership and collaborate with internal ServiceNow product teams.
Demonstrated ability to engage and influence multiple levels within customer organizations (LOB leaders, CIOs, COOs, CROs, CEOs, enterprise architects).
Ability to travel across India and APJ as required (up to 50%).
Strong executive presence and a track record of building long-term customer relationships.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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