Creative Director, Innovation Center Content

Company Description

It all started in sunny San Diego, California in 2004 when a visionary engineer, Fred Luddy, saw the potential to transform how we work. Fast forward to today — ServiceNow stands as a global market leader, bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Our intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations to find smarter, faster, and better ways to work. But this is just the beginning of our journey. Join us as we pursue our purpose to make the world work better for everyone.

Job Description

About the role:

At ServiceNow, we believe in creating exceptional experiences that inspire, engage and connect people. As we continue our rapid growth as a company AND as a brand we're looking for a passionate and visionary Creative Director to join our Company Messaging & Content team. This leader will be the creative force behind how ServiceNow's corporate narrative, technology, and customer stories come to life in our Innovation Centers (EBC) — driving the content and creative that makes every executive experience memorable, meaningful, and on-brand.

What You Get To Do In This Role

Creative Vision & Strategy

• Define and own the creative vision for ServiceNow's executive experience content — designing director-level storytelling frameworks that make our corporate narrative tangible, compelling, and differentiated for customers and prospects
• Set the creative strategy for Innovation Center content, advising senior leadership and cross-functional partners on how to show up in high-stakes executive settings — from presenter guidance to visual storytelling best practices
• Champion a consistent and elevated creative bar across all executive touch points, ensuring the Innovation Center experience reflects ServiceNow's brand leadership in the enterprise technology space

Scalable Systems & Global Execution

• Develop and maintain a scalable creative system for Innovation Center content — including showcases, templates, and interactive experiences — that can be deployed consistently across global locations in AMS, EMEA, APAC, and Japan
• Establish creative standards, toolkits, and governance frameworks that empower regional teams to independently deliver on-brand briefing experiences at scale, without sacrificing quality or strategic intent
• Drive operational excellence across multiple simultaneous creative workstreams, balancing speed and rigor while maintaining the strategic integrity of each deliverable

Cross-Functional Leadership & Collaboration

• Collaborate closely with messaging, strategy, and content leaders — including the Head of Company Messaging & Content — to translate corporate narrative, products, and solutions into customer-facing stories that resonate at the executive level
• Partner across marketing, product, and experience design organizations to tailor Innovation Center experiences for specific industries, personas, and deal contexts
• Serve as the primary creative bridge to the Brand team, ensuring every Innovation Center experience is on-brand, on-voice, and visually cohesive across all touchpoints
• Manage and provide creative direction to agency partners and production vendors — holding them to a director-level standard of precision, quality, and strategic alignment
• Represent creative thinking and innovation to senior executive stakeholders, selling creative concepts and inspiring confidence in the function across the organization

Qualifications

Our ideal candidate:

• 12+ years of progressive experience in creative direction, corporate storytelling, presentation design, or immersive brand experiences — with significant leadership experience in the enterprise technology space
• A demonstrated track record of operating at the director level — setting creative strategy, leading cross-functional teams, and influencing senior stakeholders across large, complex organizations
• Deep expertise in presentation design and visual narrative, with a sophisticated command of how structure, hierarchy, and design drive executive-level comprehension and conviction
• Proven ability to manage agency relationships and production partners, with strong skills in briefing, feedback, and quality control at scale

Leadership & Influence

• Exceptional executive presence and communication skills — with the ability to present creative thinking with authority to C-suite and senior leadership audiences
• Strong instinct for what makes a message land in a high-stakes, one-to-one executive setting — not just how things look, but how they make people feel and what action they inspire
• Proven ability to work fluidly across messaging, brand, sales, and product marketing teams — translating complex strategy into clear, compelling, and beautiful creative
• A genuine champion of brand consistency, with a track record of upholding and elevating visual identity and voice across every customer touchpoint at a global scale

Mindset & Adaptability

• A curious, growth-oriented leader who absorbs complex product and market information quickly and translates it into clear, strategic creative that works for a C-suite audience
• Comfortable operating at pace and scale — managing multiple high-visibility workstreams simultaneously without sacrificing quality or creative intent
• Forward-thinking perspective on AI's role in creative workflows — including AI-powered design tools, content automation, and the future of executive engagement and immersive content experiences

For positions in this location, we offer a base pay of $180,200 - $315,400, plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations, including the U.S. Export Administration Regulations (EAR), ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities.

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