[Remote] Director, Product Marketing, Developer Platform

Note: The job is a remote job and is open to candidates in USA. ServiceNow is a global market leader in Information Technology and Services, known for its innovative AI-enhanced technology. They are seeking a Director of Product Marketing for their Developer Platform, responsible for defining the platform's narrative, go-to-market strategy, and messaging for developers and technical buyers.

Responsibilities

Own the entire developer-facing messaging strategy for the ServiceNow platform: define the narrative and positioning that shapes how developers, technical buyers, and the market understand and evaluate ServiceNow as a build platformOwn developer platform narrative for major product launches: define the developer-facing story from initial positioning through sustained adoption messagingOwn executive developer keynote content: develop and shape the platform narrative expressed at major external events and developer-facing executive communicationsOwn the go-to-market strategy and content strategy for the ServiceNow developer site in partnership with the product and engineering team: define what the site says, who it speaks to, and how it is structured to serve developers effectivelyLead developer content strategy in close partnership with the developer relations team: set the strategic brief that developer advocates and community content creators execute against, and ensure output connects to measurable adoption outcomesOwn the strategy for how ServiceNow is discovered through artificial intelligence search, large language model responses, and modern developer research channelsOwn the go-to-market motion that connects the platform story to enterprise customer activation: ensure that customers who have purchased platform capabilities have the developer engagement and content that drives active useBuild the measurement framework that connects developer marketing activity to platform adoption outcomesDevelop content that gives customer-facing teams a credible, developer-fluent story to tellStay close to how developers discover and adopt enterprise platforms: bring an informed external perspective that continuously raises the bar on how ServiceNow shows up in the developer market Skills

Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving. This may include using AI-powered tools, automating workflows, analyzing AI-driven insights, or exploring AI's potential impact on the function or industry7 or more years of product marketing experience with meaningful time in developer platform product marketing — not developer campaign marketing; these are different functions and this role requires the formerDemonstrated experience owning the full developer-facing messaging strategy for a platform: you have defined what the platform is, who it is for, and why developers choose itExperience owning or significantly contributing to executive developer keynote content and platform-level narrativeDemonstrated experience owning go-to-market strategy for a developer portal or technical destinationExperience setting the strategic content brief for a developer relations or developer advocate team and ensuring their output connects to business outcomesFamiliarity with artificial intelligence search and how it is changing developer research and evaluation behaviorExperience connecting developer platform adoption to enterprise customer activation and retention outcomesExceptional written communication: you write platform positioning documents, developer-facing narrative, and executive keynote content with equal clarityExperience at a developer-first platform company is requiredThis is a senior individual contributor role with no direct reportsBachelor's degree requiredMaster of Business Administration or equivalent experience preferred Benefits

Equity (when applicable)Variable/incentive compensationHealth plans, including flexible spending accountsA 401(k) Plan with company matchESPPMatching donationsA flexible time away planFamily leave programs Company Overview

ServiceNow is an AI platform that delivers IT operations, field service management and app engine solutions. It was founded in 2004, and is headquartered in Santa Clara, California, USA, with a workforce of 10001+ employees. Its website is http://www.servicenow.com. Company H1B Sponsorship

ServiceNow has a track record of offering H1B sponsorships, with 141 in 2026, 910 in 2025, 876 in 2024, 807 in 2023, 840 in 2022, 447 in 2021, 439 in 2020. Please note that this does not guarantee sponsorship for this specific role.