AI Optimization and Search Engine Optimization Manager job at ServiceNow in Austin, TX

AIO & SEO Manager

Marketing, Communications, and Brand
Austin
Flexible or Remote

Manager, GEO/AIO & LLM Optimization | ServiceNow

About the Role

ServiceNow is looking for a Manager, GEO/AIO & LLM Optimization focused to join our SEO & AIO team within Digital Growth & Delivery. This is a hands-on individual contributor role focused on advancing ServiceNow's visibility across AI-powered discovery surfaces including LLM-driven answers, AI Overviews, conversational search, and agentic experiences.

You will report directly to the Senior Manager of SEO & AIO and work closely with content, product team, SEM, product marketing, analytics, and Martech to execute a best-in-class GEO/AIO program grounded in data and measurable business impact.

What You'll Do

Execute AI-first search strategies that grow ServiceNow's organic visibility across emerging AI-powered surfaces (AI Overviews, ChatGPT, Gemini, Perplexity, Copilot, and Claude)
Translate LLM and AI search behavior insights into actionable content and technical optimizations — including entity coverage, semantic depth, structured data, and answer-level optimization
Build and maintain a data-driven rubric to evaluate performance across modern SEO pillars: content quality, technical foundations, authority signals, and AI search readiness
Develop a search measurement framework that connects GEO/AIO performance to downstream business outcomes including pipeline influence and revenue attribution
Identify and prioritize high-impact opportunities through advanced keyword, topic, and intent modeling - balancing traditional search demand with AI-generated query patterns
Own a GEO experimentation roadmap: design, run, and synthesize tests that improve AI citation rates, organic performance, and engagement
Monitor and analyze performance holistically across engines, markets, and AI platforms; deliver clear, executive-ready insights to stakeholders
Drive SEO/AIO excellence with focus on AI-readiness: site architecture, schema markup, metadata, internal linking, indexing, and page templates
Conduct competitive and market analysis to identify gaps where competitors are gaining traction in AI-powered search
Stay ahead of LLM ecosystem evolution and proactively adapt strategy as algorithms, platforms, and user behaviors shift

Qualifications

What We're Looking For

5–8 years of hands-on SEO/GEO/AIO experience, with at least 2 years focused specifically on AI search optimization or answer engine strategies
Deep familiarity with how LLMs retrieve, cite, and surface brand content — and a proven ability to optimize for those behaviors
Proficiency with enterprise GEO/AIO measurement tools, specifically Profound, and AirOps for Share of Model tracking and AI citation analysis
Hands-on experience with Botify for technical SEO crawling, log file analysis, and JavaScript rendering diagnostics
Working knowledge of Semrush and/or Ahrefs for competitive analysis, keyword modeling, and share of voice tracking
Experience with Adobe Analytics and/or Google Search Console for performance measurement and executive reporting
Strong grasp of technical SEO fundamentals: structured data/schema (JSON-LD), Core Web Vitals, crawl efficiency, and JavaScript rendering
Ability to synthesize large datasets into clear, actionable recommendations with demonstrated business impact
Strong written communication — able to distill complex GEO/AI search concepts for executive and cross-functional audiences
Comfortable operating independently in a fast-moving, ambiguous environment with competing priorities

Nice to Have

Experience with Prerender.io or EdgeWorkers for JavaScript SEO
Background in B2B enterprise SaaS or technology marketing

This Role Is Not For You If

You're looking for a people management track (this is a dedicated IC role)
You need a fully defined playbook — we're building this function as we go